Learning No. 11 : Building a brand

Suppose your company is going through a tough time. Think of an environment when everything is going great. Think of all the good things happening. Now use that vision to build your brand, to make the changes that will take you from your current place to the strong one. Create a perception of a strong brand and a stronger brand will also come following. E.g.: Infosys in order to revamp its image among employees in 2003-04 recruited foreign interns. This created a belief that people even from abroad wanted to be at Infosys!!