Learning No. 12: Website

In layman’s language, here are a few basic things that I think one should keep in mind while building a website:

• Make a platform which is scalable/sustainable
• Make the platform integrable with third parties. The efforts of mass will always be more than 10 people in your company
• Apply extra effort on interaction design
• Keep the offerings simple and focused on the core values that you provideMake the website available on various devices online, offline, phone etc and for each device provide a different set of chosen features which gel with its use

Learning No. 11 : Building a brand

Suppose your company is going through a tough time. Think of an environment when everything is going great. Think of all the good things happening. Now use that vision to build your brand, to make the changes that will take you from your current place to the strong one. Create a perception of a strong brand and a stronger brand will also come following. E.g.: Infosys in order to revamp its image among employees in 2003-04 recruited foreign interns. This created a belief that people even from abroad wanted to be at Infosys!!